Sirius Ropes in Disney Streaming Veteran to Compete With Spotify

Sirius Ropes in Disney Streaming Veteran to Compete With Spotify
The Spotify logo hangs on the facade of the New York Stock Exchange in New York, on April 3, 2018. Lucas Jackson/Reuters
Benzinga
Updated:
Satellite radio broadcaster Sirius XM Holdings Inc. roped in the top architect of The Walt Disney Co. streaming service to help it broaden its appeal to audiences outside the car, the Wall Street Journal reports.

Joe Inzerillo, who, as EVP and CTO of Walt Disney’s streaming unit, played a vital role in the creation and launch of the Disney + platform, is joining Sirius XM in January as chief product and technology officer.