Big agricultural and construction equipment manufacturers in the American Midwest are on a mission to lure Silicon Valley tech workers who have been caught up in a wave of hiring freezes and layoffs, executives told Reuters.
Mass layoffs at major tech firms have opened the talent pipeline for Illinois-based Deere & Co.—the world’s largest tractor maker—and rivals who are eager to add tech workers to their payrolls as they expand into autonomous tractors, mining trucks, and other smart farming technology.
