Samsung to Lure 175 Million Existing India Customers With Cashback Card

Samsung to Lure 175 Million Existing India Customers With Cashback Card
A customer prays inside a Samsung showroom in New Delhi on July 27, 2018. Adnan Abidi/Reuters
Reuters
Updated:

NEW DELHI—Samsung Electronics is targeting repeat purchases from its 175 million customers in India through a new cashback credit card, a senior executive said, a move to boost sales in the critical market where it was once the top smartphone seller.

With India’s festive season underway, the South Korean electronics giant on Monday launched a new credit card with India’s Axis Bank to offer 10 percent cashback all year round to customers buying Samsung products.