What Happened
Rumble, which is merging with CF Acquisition Corp. VI in a SPAC deal, announced a deal with Matt Kohrs.Kohrs is the third-largest creator by Super Chat revenue on YouTube, a video platform owned by Alphabet Inc., according to data from Playboard.
Kohrs will end his Patreon subscriber offering and move to using Locals from Rumble for subscriber-only content.
Video content will be exclusive for one hour on Rumble prior to being added to other platforms such as YouTube.
Kohrs will also read paid comments from Rumble Rants and end his reading of YouTube Super Chats and donations made on Twitch, a video platform owned by Amazon.com, Inc.
“Adding Matt Kohrs brings one of the most prominent and significant creators in the finance world to Rumble and Locals,” Rumble CEO Chris Pavlovski said.
Rumble Metrics
On Wednesday, Rumble also shared several metrics about the video platform.“We haven’t seen anything like it (Rumble) on other content platforms. The subs, the views, and the hours-watched on Rumble speak for themselves. Rumble IS the future,” Bongino said.
Bongino was mentioned in the company’s investor presentation as one of several notable names on the video platform. The list also included Dr. Drew, Russell Brand, UFC fighter Jorge Masvidal and former President Donald J. Trump.
Joe Rogan was mentioned in the investor presentation but does not have a current deal with Rumble. Kohrs was also highlighted in the investor presentation as a featured creator on the platform.
Rumble ended the third quarter of 2021 with 36 million average monthly active users compared to 1.6 million in the third quarter of 2020. The company shared it had 44 million monthly active users in August.
Rumble said that its users consumed more video bandwidth on Tuesday, Jan. 4, 2022, than any other day in company history.
The strong usage comes as U.S. Rep. Marjorie Taylor Greene was suspended by Twitter Inc for sharing COVID-19 misinformation from her personal account. Greene has an active Rumble account.
U.S. Sen. Rand Paul announced Tuesday that he is leaving platforms that include YouTube and choosing to share content on Rumble.
The exit on platforms such as YouTube and Twitter by some well-followed names could continue to boost the user count and active time spent on Rumble going forward.
