Rue21 Files for Bankruptcy, Closing Over 540 Stores

The company announced a ‘going out of business’ sale, offering items at a 30-50 percent discount.
Rue21 Files for Bankruptcy, Closing Over 540 Stores
A shopper walks by a rue21 store at Solano Town Center in Fairfield, Calif., on May 3, 2024. Pittsburgh-based teen fashion retailer rue21 filed for Chapter 11 bankruptcy and plans to close all of its 540 stores in the coming weeks. (Justin Sullivan/Getty Images)
Naveen Athrappully
5/5/2024
Updated:
5/6/2024
0:00

Specialty fashion retailer Rue21 filed for bankruptcy on Thursday, with the company opting to liquidate its assets and conduct store clearance sales.

Rue21 filed for Chapter 11 bankruptcy at the U.S. Bankruptcy Court for the District of Delaware. The company has suffered “operational losses stemming from, among other things, underperforming retail locations, the continued growth of online shopping and industry competition, inflation and macroeconomic headwinds, and difficulties raising capital in an amount sufficient to meet their liquidity needs and fund operations,” the bankruptcy filing stated.

Headquartered in Warrendale, Pennsylvania, Rue21 operated over 540 leased stores across America, with all the outlets now poised to shut down.

In the months leading to the filing, Rue21 and its advisors explored restructuring alternatives and started marketing their assets along with soliciting bids, the company said. The firm focused on soliciting two types of proposals from potential bidders—bids to buy the business and bids from consultants to conduct the wind-down, store closures, and liquidation of Rue21’s retail stores together with all its inventory and assets.

The company concluded that selling the firm “could not exceed the projected proceeds that would be realized” via store closure sales and asset liquidation. Subsequently, Rue21 adopted the second plan and solicited bids from consultants to conduct the liquidation, eventually deciding on global advisory firm Gordon Brothers Retail Partners.

For assets that won’t be sold through store closing sales, like intellectual property and intangible assets, Rue21 intends to put them up for bidding, per the filing. The company anticipates entering into a “stalking horse purchase agreement” to ensure that assets net maximum value.

A stalking horse bid is an initial bid made on a bankrupt firm’s assets that sets the low end of a bidding process.

According to the company, Rue21 expects the store closing sales to end within the next four to six weeks. The firm pointed out that some states mandate that employees be paid “substantially contemporaneously with his or her termination.”

However, the firm said its payroll systems would not be able to process the payroll information in a manner consistent with such regulations. Rue21 said it intends to pay wages of terminated employees “as expeditiously as possible and under normal payment procedures.”

Rue21’s LinkedIn profile shows the retailer has more than 10,000 employees. According to a bankruptcy document submitted by the company, the firm estimates it has $100 to $500 million in assets, with liabilities in a similar range.
The company website is currently down. In a recent Instagram post, Rue21 announced it was “going out of business” and that everything would be sold at a discount of 30-50 percent.

Rising Bankruptcies

Rue21 isn’t the first fashion retailer to go bankrupt this year. In April, Express Inc., which dealt in casual office attire, filed for bankruptcy. In addition, fabrics and crafts retailer Joann and cosmetics brand The Body Shop also ceased operations in the United States.
In the first quarter of 2024, overall commercial bankruptcies rose by 22 percent compared to the same period in 2023, the American Bankruptcy Institute (ABI) said in an April 2 press release citing bankruptcy data provider Epiq Bankruptcy. Chapter 11 bankruptcies were up 43 percent in Q1, 2024, compared to Q1, 2023.

“As we expected, the upward trajectory in both commercial and individual related bankruptcy filing volumes continue,” said Michael Hunter, vice president of Epiq AACER. “March marks 20 consecutive months that total, individual, and commercial bankruptcy filings have registered monthly year-over-year increases.”

“Factors contributing to this trend are the higher cost of funds and interest rates, a reduction in consumer discretionary spending, higher housing costs, and a continued drawdown of excess savings. These factors coupled with the post-pandemic anticipated normalization of bankruptcy volumes lead me to believe this upward trend will continue through 2024.”

According to data from S&P Global, there have been 142 corporate bankruptcies in 2024 until March. This is down from 175 bankruptcies during this period in 2023 but up from 82 in 2022 and 130 in 2021.

S&P only covers bankruptcy data of public companies or private firms with public debt where either assets or liabilities at the time of bankruptcy are greater than or equal to $2 million, and private companies where assets or liabilities are greater than or equal to $10 million.

In March, there were 59 new corporate bankruptcy filings—up from 48 in February. “While year-to-date corporate bankruptcies are below the previous year’s total by the end of the first quarter, they are above the comparable totals for much of the past decade,” S&P stated.

“With corporate borrowing under pressure, bankruptcy cases have steadily increased since the beginning of the year and are likely to remain elevated as expectations of near-term rate cuts appear increasingly improbable.”

So far this year, the consumer discretionary and healthcare sectors have seen the most number of bankruptcies at 20 each, followed by industrials at 18, consumer staples at nine, and financials at seven. Real estate, materials, and information technology saw five bankruptcies each.

“Among individual states, California accounted for the greatest number of filings with eight in March, followed by New York with seven, and Texas and Washington with five each. Besides Florida and Illinois, with four filings each, fewer than two companies sought bankruptcy protection in each of the remaining states,” S&P said.