Rocket Mortgage, a division of Rocket Companies has teamed with Salesforce in a partnership that will make the Detroit-based company’s mortgage origination technology available to banks, credit unions, and other financial institutions through Salesforce Financial Services Cloud.
What Happened
According to the companies, Salesforce Financial Services Cloud enables financial institutions to deliver quality service through automation, integration, intelligence, and pre-built processes, thus providing better insight on how clients interact with branches, ATMs and digital properties.By integrating Rocket Mortgage with Financial Services Cloud, financial institutions will now be able to personalize client experiences without the need to increase staffing through the entire home loan process.
