Read How Analysts Reacted to Google’s Pact With Spotify

A logo outside a Google office near the company's headquarters in Mountain View, Calif. on May 8, 2019. Paresh Dave/Reuters

Alphabet Inc.’s Google decided to allow Spotify Technology SA and other app developers to offer users an alternative third-party payment option alongside Google Play’s option.

KeyBanc analyst Justin Patterson saw the move as a win for digital content providers.