Qualcomm Separates Snapdragon Brand

Qualcomm Separates Snapdragon Brand
A Qualcomm logo is seen during a press event at the Mandalay Bay Convention Center in Las Vegas, on Jan. 6, 2014. Justin Sullivan/Getty Images
Benzinga
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Qualcomm Inc. has announced its plans to split the Qualcomm and Snapdragon brands. From now on, Snapdragon will be a “standalone product brand with specific ties to the Qualcomm brand where appropriate.”

“A new simplified and consistent naming structure for our platforms makes it easier for our customers to discover and choose devices powered by Snapdragon.