Porsche Posts Largest Annual Sales Decline Since 2009 as China Demand Slumps

The company posted record sales in the United States in 2025.
Porsche Posts Largest Annual Sales Decline Since 2009 as China Demand Slumps
The logo of German carmaker Porsche AG is pictured in Stuttgart, Germany, on March 17, 2017. Lukas Barth/Reuters
Mary Prenon
Mary Prenon
Freelance Reporter
|Updated:
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Porsche logged its steepest global sales drop in 16 years in 2025, with weak demand in China as the biggest driver of the slump, the company said on Jan. 16.

The company delivered 279,449 cars worldwide last year, marking a 10 percent drop from 310,710 vehicles in 2024. It was the largest decline since 2009, when the global economic crisis hurt global demand.

Mary Prenon
Mary Prenon
Freelance Reporter
Mary T. Prenon covers real estate and business. She has been a writer and reporter for over 25 years with various print and broadcast media in New York.