Papa John’s New Advertising Blitz Helps North America Restaurant Sales

Papa John’s New Advertising Blitz Helps North America Restaurant Sales
A Papa John's restaurant in Westminster, Colo., on Aug. 1, 2017. Rick Wilking/File Photo/Reuters
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Papa John’s International Inc. on Nov. 6 reported a smaller-than-expected decline in quarterly comparable sales in North America, helped by new advertising and rebranding as it tries to recover from bad publicity stemming from an acrimonious split with its founder.

The Louisville, Kentucky-based company said it now expects full-year North America comparable sales to decline in the range of 6.5 percent to 8.5 percent, compared to a prior outlook for a 7 percent to 10 percent decline.