Overstock.com to Rebrand by Taking Name of Bankrupt Bed Bath & Beyond

Bed Bath & Beyond resurrected after Overstock,com buys the rights to rebrand and use its name.
Overstock.com to Rebrand by Taking Name of Bankrupt Bed Bath & Beyond
Shoppers enter a Bed Bath & Beyond store in Glendale, Colo., on May 29, 2023. David Zalubowski/AP Photo
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Overstock.com is rebranding itself and its website by taking Bed Bath & Beyond’s name after it acquired the rights from the bankrupt company in June.

The company, which sells goods like furniture, rugs, and home décor, has dumped its name and morphed its website and app.

Bryan Jung
Bryan Jung
Author
Bryan S. Jung is a native and resident of New York City with a background in politics and the legal industry. He graduated from Binghamton University.
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