Nike Sales to Gain From Adidas–Kanye Split, Jordan Retro Demand

Nike Sales to Gain From Adidas–Kanye Split, Jordan Retro Demand
The Nike swoosh logo outside a store on 5th Avenue in New York on March 19, 2019. Carlo Allegri/Reuters
Reuters
Updated:

Nike is expected to report a rise in third-quarter revenue and grow its market share through 2023, helped by major rival Adidas’ split with designer and rapper Kanye West that caused the German company to lose about $600 million in quarterly sales.

Nike is also expected to get a boost from higher sales of its Jordan Retros and some newer launches as the world’s No. 1 sportswear maker stays ahead of rivals through its innovative product lines.