Pizza restaurant company Pizza Hut has famously said that “no one outpizzas the hut.” It seems rival Little Caesars did just that by grabbing a partnership with the National Football League away from Pizza Hut.
What Happened
Little Caesars announced a multi-year partnership with the National Football League on Tuesday. The partnership makes Little Caesars the “official pizza sponsor” of the NFL, ending a partnership between Pizza Hut and the NFL that began in 2018.Pizza Hut, a Yum! Brands, Inc. -owned company, grabbed a partnership in 2018 with the NFL replacing Papa John’s International, Inc. , which was the previous official pizza of the league.