Netflix Needs Lower Prices to Woo India

Netflix Needs Lower Prices to Woo India
A man rides his scooter past a hoardings of Netflix's new television series "Sacred Games" in Bengaluru, India, on July 11, 2018. REUTERS/Abhishek N. Chinnappa
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MUMBAI/BENGALURU—Netflix Inc.’s Indian operation drew attention in a surge of international subscribers in the third quarter, but it faces fierce competition and a difficult cultural conundrum to make inroads with the country’s more than one billion TV viewers.

In a few short months, the world leader in video streaming has launched a blockbuster Mumbai-based crime thriller, been sued over comments about a former Indian Prime Minister and seen the future of two of its hit shows threatened by the #MeToo movement in India.