Musk Says He Wants to Boost Twitter Use From ‘Niche’ to Most Americans

Elon Musk arrives at the In America: An Anthology of Fashion themed Met Gala at the Metropolitan Museum of Art in New York on May 2, 2022. Brendan Mcdermid/Reuters

NEW YORK—Tesla Inc Chief Executive Elon Musk said on Monday he wants to expand the reach of Twitter beyond the current “niche” until most Americans use the social media platform.

Musk has signed a deal to buy Twitter for $44 billion, raising questions among employees and the public about his strategy for running the social media network.