Musk Open to Price Cuts as Tesla Bets on Self-Driving Future

Musk Open to Price Cuts as Tesla Bets on Self-Driving Future
The Tesla logo on a car in Los Angeles on July 9, 2020. Lucy Nicholson/Reuters
Reuters
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Elon Musk is prioritizing sales over profits in hopes that Tesla’s full self-driving software would eventually burnish margins, a plan that could deepen an already fierce price war in the electric-vehicle industry.

Shares of the automaker fell 3 percent before the bell on Thursday after Mr. Musk signaled there might not be any let-up in price cuts that have already sent gross margins to a four-year low.