Moving Past Joe Rogan Controversy, Spotify Boosts Podcast Business With 2 Key Acquisitions

The logo of online streaming music service Spotify is displayed on a tablet screen in Paris, in this illustration picture taken on April 19, 2018. Lionel Bonaventure/AFP/Getty Images

Spotify Technologies S.A. said Wednesday it was acquiring two podcast tech platforms—Chartable and Podsights.

What Happened

Chartable is a podcast analytics platform, while Podsights is a podcast advertising measurement service.

Spotify said it plans to solve the pain point of measurement and attribution through the acquisition of Podsights.