Mattel Inc. on Wednesday snatched back rights to produce toys based on Walt Disney Co’s “Frozen” franchise and Princess lineup, more than seven years after losing it to rival Hasbro Inc.
The reunion will bring popular Disney characters, including “Cinderella” and “Snow White,” to Mattel, which will also make toys based on characters in newer animations such as “Moana” and start selling them from 2023.
