Lyft Inc.’s Lyft Direct cardholders will receive an increase in cashback rewards of 4 percent to 5 percent on purchase of gasoline until June 30, the ride-hailing firm said on Monday, its latest move to retain drivers amid a rise in fuel prices.
Chief Executive Officer Marco Margiotta said the higher cashback in partnership with fintech company Payfare will help drivers stay on the road and “ease the pain of rising gas prices.”
