Lululemon Signs First Golfer and You Won’t Believe Who It Is

Justin Rose of England and Earl Joseph "J. R." Smith III of the Cleveland Cavaliers are pictured together during the Pro Am event prior to the start of The Northern Trust at Ridgewood CC, in Ridgewood, New Jersey on Aug. 22, 2018. Andrew Redington/Getty Images

This apparel company is well-known for yoga pants and appealing to women. Could the company’s entry into golf and men’s apparel get a push with the addition of a new brand ambassador?

What Happened

Lululemon Athletica Inc. recently launched a line of golf apparel in its latest initiative to grow beyond just yoga pants.

It was revealed this week the company will feature two-time NBA Champion JR Smith as a brand ambassador.