Kraft Heinz Co. named Miguel Patricio as its next chief executive on April 22, hoping the 30-year marketing veteran will revitalize brands such as Planters nuts and Oscar Mayer bacon at one of the world’s largest packaged food companies.
Patricio, a 52-year-old native of Portugal, will take over the top job in July after two decades at Anheuser-Busch InBev, where he rose to become the company’s global head of marketing, building sales of beer brands Corona, Budweiser, and others.
