Kellogg Co.’s global snacking business will be called “Kellanova” following the spin-off of its North American cereal unit, the packaged food giant said on Wednesday, as the company splits itself in two to sharpen focus of each division.
The cereal business—home to brands including Kellogg’s, Froot Loops, and Rice Krispies—will be named “WK Kellogg Co.,” after company founder W.K. Kellogg, who created Corn Flakes in 1894.
