John Deere Rolls Back DEI Measures After Backlash

John Deere Rolls Back DEI Measures After Backlash
A John Deere tractor is displayed at Belkorp Ag in Santa Rosa, Calif., on May 20, 2016. Justin Sullivan/Getty Images
Tom Ozimek
Tom Ozimek
Reporter
|Updated:
0:00

Agricultural machinery maker Deere and Co. has dialed down what it calls its diversity, equity, and inclusion (DEI) “mindset” after facing a pressure campaign on social media and beyond over some of its diversity measures.

The Moline, Illinois-based company, which does business as John Deere, said on July 16 that it will stop supporting social awareness events, review training materials to remove socially motivated messaging, and confirmed it doesn’t have any diversity hiring quotas.

Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
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