Tractor Supply Backs Away From DEI Initiatives After Boycott

‘We have heard from customers that we have disappointed them,’ the company said in a statement.

Tractor Supply is changing its corporate direction after pushback from consumers. corporate.tractorsupply.com

Tractor Supply is backing away from diversity, equity, and inclusion (DEI) initiatives, the company announced on June 27 after experiencing a boycott over the measures.

The Tennessee-based company, which sells home and agricultural products, said it is eliminating DEI roles and ending its DEI ambitions.