Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around the world) listen to podcasts at least occasionally, with many listeners tuning into their favorite shows every day.
The sheer popularity of podcasting has led millions of savvy marketers to try and tap the channel for marketing opportunities. Sometimes, they start a podcast on behalf of their business, interviewing people connected to the industry and talking about new products. Other times, they use it as a content marketing channel to promote and popularize their brand’s archive of content.
