How Apple Can Win With a $199 iPhone

How Apple Can Win With a $199 iPhone
Apple Vice President of Product Marketing Gregory Joswiak introduces the new iPhone SE during a media event at Apple headquarters in Cupertino, Calif. on March 21, 2016. Josh Edelson/AFP/Getty Images
|Updated:
Apple, Inc. has several launch events lined up for 2022, if reports are anything to go by. The company is widely expected to announce a budget model of its iPhone as early as March.

Will Apple Make a $199 Gamble?

Apple could opt to sell its older iPhone SE model at a lower price of $199, Bloomberg columnist Mark Gurman said in his Power On weekly newsletter.

The second iteration of the budgetary model launched in April 2020 has a starting price of $399.