H&M Sales Miss as Retailer Struggles to Compete With Zara

H&M Sales Miss as Retailer Struggles to Compete With Zara
The H&M clothing store in Times Square in Manhattan, New York, on Nov. 15, 2019. Mike Segar/Global Business Week Ahead/Reuters
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STOCKHOLM—H&M reported on Thursday lower-than-expected quarterly sales as shoppers tighten their belts with energy and food bills soaring and the world’s second-biggest fashion retailer struggles to compete with rival Zara.

Third-quarter net sales at the Swedish group were up 3 percent from a year earlier at 57.5 billion crowns ($5.4 billion), short of the 5 percent which analysts polled by Refinitiv had forecast for the June-August quarter.