Here’s Why Argus Remained Bullish on eBay

Here’s Why Argus Remained Bullish on eBay
An Ebay logo is seen in San Jose, Calif. on Nov. 4, 2016. Josh Edelson/AFP via Getty Images
Benzinga
Updated:

Argus analyst Joseph Bonner lowered the price target on eBay Inc. to $69 from $88 but kept a Buy. The price target implies an upside of 23.8 percent.

eBay will need to show that it can successfully carve out product niches among sellers in the face of severe competition from Amazon.com Inc., Walmart Inc., and start-up category retailers like Etsy Inc..