Here’s How Benchmark Views Twitter, Pinterest, Snap

The Twitter logo is displayed on the screen of a smartphone and a tablet in Toulouse, southern France on Oct. 26, 2020. Lionel Bonaventure/AFP via Getty Images

Benchmark analyst Mark Zgutowicz initiated coverage of multiple social media stocks.

Zgutowicz initiated coverage of Twitter Inc. with a Hold rating and no price target. He views Twitter as providing high utility to a niche user base.