Google on Feb. 16 announced the start of a multi-year process to limit the ability for advertisers to track users of Android devices and said it is exploring technologies that reduce the potential for covert data collection.
“Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions,” Anthony Chavez, vice president of product management for Android Security & Privacy, said in a blog post.
