Global Luxury Goods Sales on Track for Record Decline in Bain Forecast

Global Luxury Goods Sales on Track for Record Decline in Bain Forecast
A man walks past a closed Prada shop after partial lockdown measures were introduced amid the coronavirus disease (COVID-19) outbreak in Geneva, Switzerland, on Nov. 16, 2020. Denis Balibouse/Reuters
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Sales of luxury goods worldwide are set to fall by 23 percent to 217 billion euros ($258 billion) this year, their largest decline and first since 2009, due to the fallout from the coronavirus pandemic, consultancy Bain & Co. says.

The expected decline, despite sales recovery in China, is at the lower end of a 20 percent to 35 percent range that Bain’s closely followed industry forecast had predicted in May.