General Motors Co. on Tuesday introduced on a new digital retail platform that the automaker says will “elevate” the shopping and ownership experience of used cars.
What Happened
GM launched a website called CarBravo, which offers customers access to an expansive inventory of used vehicles, along with an omnichannel shopping experience and exclusive ownership benefits.“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles,” said Steve Carlisle, GM executive vice president and president of GM North America, “CarBravo is designed to provide customers the convenience to shop how they want, where they want – online, at the dealership or both.”
