Gen Alpha Commands $101 Billion in US Spending Power, Report Finds

Parents of the youngest generation also say 42 percent of all household spending is influenced by their children’s opinions.

Young siblings relax on a sofa at home while changing channels on TV. Getty images

A new report from national public relations firm DKC shows that America’s youngest consumers—aged 8 to 14—now have an average of $67 per week of their own spending money, for a total of $3,484 annually. With 29 million currently in that age range, their total annual spending tops $101 billion.

The report, conducted in May and June, is based on a DKC survey of 1,000 parents who had at least one child aged 8 to 14.