Ford Wakes up Badly Burnt From Its India Dream

Ford Wakes up Badly Burnt From Its India Dream
Ford cars are assembled at a plant of Ford India in Chengalpattu, on the outskirts of Chennai, India on March 5, 2012. Babu/Reuters
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NEW DELHI—When Ford Motor Co.Early Misstep built its first factory in India in the mid-1990s, U.S. carmakers believed they were buying into a boom—the next China.

The economy had been liberalised in 1991, the government was welcoming investors, and the middle class was expected to fuel a consumption frenzy. Rising disposable income would help foreign carmakers to a market share of as much as 10 percent, forecasters said.