Ford, the company that brought the automobile to the masses by making it affordable, appears to be seeking to replicate that success by making low-priced electric vehicles, in a head-to-head competition against Chinese electric vehicle (EV) makers.
The carmaker recently revealed an end-to-end organization known as Product Creation and Industrialization. The new entity aims to bring the company’s electric-vehicle, digital, and design teams together with its global industrial system to transform the legacy automaker into a modern manufacturer capable of delivering one of the most intensive product, software, and services rollouts in its long history.
