Fiat Deal Would Leave Peugeot CEO With a European Headache

Fiat Deal Would Leave Peugeot CEO With a European Headache
The logo of French car manufacturer Peugeot is seen behind a SUV 3008 Hybrid4 car displayed at the 33th Auto Zuerich Car Show in Zurich, Switzerland Oct. 31, 2019. Arnd Wiegmann/Reuters
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PSA Group and Fiat Chrysler Automobiles NV’s plan to combine into the world’s fourth-largest automaker will face a laundry list of challenges, with the bleak outlook for Europe near the top.

The Peugeot car manufacturer and Fiat mapped out an accord Oct. 31 for a 50-50 Netherlands-based holding company to be headed by PSA Chief Executive Officer Carlos Tavares. They said the deal would lead to 3.7 billion euros ($4.1 billion) in annual synergies without factory closures.