Ferrari Looks to Capitalize on Brand Name as It Promises Faster Growth

Ferrari Looks to Capitalize on Brand Name as It Promises Faster Growth
A Ferrari 812 Superfast is seen during the 87th International Motor Show at Palexpo in Geneva, Switzerland March 7, 2017. Arnd Wiegmann/Reuters
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MILAN—Strong sales of Ferrari’s Portofino and 812 Superfast models enabled the Italian luxury carmaker to raise its outlook on Nov. 4, with a new brand strategy promising even more growth.

Ferrari’s Milan-listed shares rose as much as 7.4% to an all-time high of 155.15 euros after it reported “solid” third-quarter results and signaled a strong year ahead.