Fast fashion retailer Fashion Nova will pay more than $4 million in a settlement with the Federal Trade Commission (FTC) over allegations that it concealed negative customer reviews of its products.
In a complaint, the FTC alleged that between late 2015 and November 2019, the California-based retailer used a third-party online product review management interface to automatically post four- and five-star reviews to its website and block reviews with lower stars from being posted, pending the company’s approval.
