Facebook is launching its dating services in the United States, the social network said on Thursday, Sept. 5, sending its shares up 2 percent.
The company said users would be able to integrate their Instagram accounts with Facebook’s dating profile and add Instagram followers to their “Secret Crush” lists. That feature allows users to indicate romantic interest in a friend, without the attraction becoming public. If two friends each tag the other as a crush, Facebook Dating alerts both to the interest.
