Elon Musk Isn’t the First: Disney ‘Almost’ Bought Twitter Until Bob Iger Noticed These Red Flags

Elon Musk Isn’t the First: Disney ‘Almost’ Bought Twitter Until Bob Iger Noticed These Red Flags
Disney Executive Chairman Bob Iger attends the Exclusive 100-Minute Sneak Peek of Peter Jackson's The Beatles: Get Back at El Capitan Theatre in Hollywood, Calif., on Nov. 18, 2021. Charley Gallay/Getty Images for Disney
Benzinga
Updated:
As Tesla Inc. Elon Musk fights a legal battle to steer clear of the deal with Twitter, Inc., another executive reminisced about his interest in the social media platform years ago and what kept him from going ahead with a deal.

What Happened

Back in 2016 when the board of the Walt Disney Company was convinced of the rationale for buying Twitter, meticulous examination showed that a “substantial portion—not a majority” of the users were not real, former CEO Bob Iger said at the 2022 Code Conference, Vox reported.

Incidentally, this is the same issue Musk took exception to and offered as an explanation for his decision to walk away from the $54.20/share deal to take Twitter private.