Elle Magazine Becomes First Major Publication to Ban Fur Content Across All Its Publications Worldwide

Canadian freelancers are upset over a new contract introduced by Transcontinental Media, publisher of magazines such as Elle Canada, Canadian Living, and The Hockey News, that strips them of all rights to their work with no chance to negotiate. Joel Saget/AFP/Getty Images

Elle Magazine is set to become the first major publication to ban fur content across all of its pages, saying it is aligning with the values of its readers and rejecting animal cruelty, the company announced.

“For many years, ELLE has been engaged towards environment, sustainability and ecology through regular features or special green issues,” Senior Vice President and International Director Valeria Bessolo Llopiz announced Friday at Business of Fashion’s 2021 VOICES event in London.