LONDON—Three limited-edition bottles of Heinz Tomato Ketchup based on the tattoos of British songwriter Ed Sheeran, a dedicated fan of the condiment, sold at auction in London on Aug. 15, with one going under the hammer for 1,500 pounds ($1,816).
Only 150 of the “Ed Sheeran X Heinz Tomato Ketchup, the Tattoo Edition” bottles, featuring a copy of Sheeran’s own Heinz inking, will be available across the world.