Dollar Tree Says Its Inflation-Driven $1.25 Price Boost Strategy Is Paying Off

Dollar Tree Says Its Inflation-Driven $1.25 Price Boost Strategy Is Paying Off
The Dollar Tree logo on its store in Bowie, Maryland on Nov. 23, 2021. Jim Watson/AFP via Getty Images
Bryan Jung
Updated:
0:00

The American discount retailer Dollar Tree has said that its inflation-driven strategy to boost prices to $1.25 is now paying off.

The retail chain was criticized by many customers and analysts for raising prices to $1.25 last November, breaking its 35-year reputation for selling only $1 items.

Bryan Jung
Bryan Jung
Author
Bryan S. Jung is a native and resident of New York City with a background in politics and the legal industry. He graduated from Binghamton University.
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