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Dollar General Beats Trend, Lifts Guidance as Higher-Income Shoppers Seek Bargains

The company’s shares soared more than 14 percent following its earnings report.
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Dollar General Beats Trend, Lifts Guidance as Higher-Income Shoppers Seek Bargains
A sign for a Dollar General store is seen in Chicago, Ill. Scott Olson/Getty Images
Panos Mourdoukoutas
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News Analysis

Shaking off concerns raised by several retailers over a potential shortfall in sales and earnings, Dollar General reported higher revenue and profits for the first quarter of fiscal year 2025. The company attributed the gains, in part, to higher-income consumers bargain-hunting for essentials at its stores. Meanwhile, the company has continued to implement its “Back to Basics” strategy, which includes measures to mitigate the impact of tariffs. Its shares rallied by double digits on Wall Street.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”