Does a Potential Peloton Acquisition Make Strategic Sense for Apple?

The logo of an Apple store is seen in Wash., on Jan. 27, 2022. Joshua Roberts/Reuters

Rumors of a potential sale of Peloton Interactive Inc. have been flying thick and fast following reports of fundamental issues at the at-home fitness brand.

While Amazon Inc. and Nike Inc. are being talked of as potential suitors, an analyst at Wedbush said Apple Inc. could also join the race for Peloton.

The Apple Analyst

Daniel Ives has an Outperform rating and $200 price target for Apple shares.

The Apple Takeaways

Peloton stock is down over 80 percent from pandemic highs amid growth concerns, the gradual winding down of work-from-home, and some execution issues, analyst Ives said in a note.