Daimler AG to Rebrand as Mercedes-Benz on Feb. 1

Daimler AG to Rebrand as Mercedes-Benz on Feb. 1
Ola Kaellenius, chairman of Daimler AG attends the presentation of the new Mercedes-Benz S-Class at the Daimler production plant in Sindelfingen near Stuttgart, Germany, on Sept. 2, 2020. Ralph Orlowski/Reuters
Reuters
Updated:

BERLIN—Daimler AG will be formally renamed Mercedes-Benz Group AG on Tuesday—nearly a year after the spin-off of its truck and bus division was announced—in a move its boss hopes will unlock shareholder value for the premium carmaker.

The change is the latest in a string of structural reshuffles for the carmaker that began its life as Daimler-Benz AG in 1926. The Mercedes brand, named after the daughter of an automobile entrepreneur, was officially adopted by Daimler AG in 1902.