TOKYO—The maker of Japan’s Umaibo corn puff is raising prices for the first time, in a shock for fans of the “miracle” snack beloved for decades for its crunch and 10-yen price tag.
Tokyo-based Yaokin Corp. is increasing the price of Umaibo by 2 yen ($.02) apiece to 12 yen from April due to higher costs, according to a person familiar with the matter. It marks the first such increase since the snack—whose name means “delicious stick”—went on sale in 1979.
