Coca-Cola to Fully Acquire Gatorade Rival BodyArmor for $5.6 Billion

Coca-Cola to Fully Acquire Gatorade Rival BodyArmor for $5.6 Billion
Bottles of Coca-Cola are seen at a Carrefour Hypermarket store in Montreuil, near Paris, France on Feb. 5, 2018. Regis Duvignau/Reuters
Reuters
Updated:

Coca-Cola Co. said on Monday it would buy the remaining stake in BodyArmor it did not already own for $5.6 billion, as the soda maker amps up its sports drink portfolio to take on market leader, PepsiCo Inc.’s Gatorade.

The deal marks a shift in strategy for the world’s largest beverage maker after it spent the last year offloading or discontinuing brands, including its own energy-drink brand, to focus on Coca-Cola sodas.