Campbell Feels the Heat as Baby Boomers Seek Cheaper Soup Options

Campbell Feels the Heat as Baby Boomers Seek Cheaper Soup Options
Cans of Campbell's Soup in a supermarket in New York on Feb. 15, 2017. Brendan McDermid/Reuters
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Campbell Soup Co. warned on Thursday of a bigger pinch for consumers in the coming year from recent price rises and said its older customers were seeking cheaper store-brand options over its soups and broths amid a rise in cost of living.

Shares of the more than 150-year-old U.S. company fell about 4 percent after it also forecast full-year profit largely below estimates on supply chain snags and soaring costs.