Bud Light Sales Tanked 21.4 Percent in April Amid Dylan Mulvaney Fiasco

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. Rob Carr/Getty Images

New industry data show that Bud Light sales plunged in April amid calls for a boycott by critics of the brand’s engagement with transgender influencer Dylan Mulvaney, which comes as Anheuser-Busch CEO Michael Doukeris blamed “misinformation” for the backlash.

Sales volumes of Bud Light fell by a whopping 21.4 percent in the four weeks ended on April 29, according to retail scanner numbers cited by Beer Business Daily that were based on Nielsen IQ data.